Health Minister Emilio Santedelides responded by criticizing the campaign against HIV / AIDS as "a mistake", citing it has achieved its ultimate goal to generate debate on this issue.
At the advertising spot – in which Mindal launched and caused controversy – more than 30,000 people who are suffering from the virus are called to take the HIV test because many of them have no idea they have it.
Specifically, the video lasting half a minute, alludes to the responsibility of people to check their current status, advising them "They must take care of their body, use a condom, take care of their lives and others."
– Ministry of Health (@ministeriosalud) December 31, 2018
Because of the above, the Ecuwoulos Foundation criticized the measure, citing its Twitter account that "this campaign is a mistake. It is HIV as an intrigue, something dubious it must be revealed." This perspective is contrary to the human rights approach that it should have HIV / AIDS campaign. Stigmatizing HIV-positive people is not the way. "
In this regard, Emilio Santelix assured it the end of the campaign was fulfilled because it sparked a debate on this issue.
The health minister received support through the Movement for Homosexual Integration and Liberation (Movil), whose president, Rolando Jimenez, pointed the issue, saying he does not believe that "ordinary people read about this campaign in particular promoting stigma or contempt for people living with HIV ".
However, criticism came from the communist deputy, Karol Kariola, who criticized the action of the Ministry of HIV and He treated Santelices as "outstanding".https://media.biobiochile.cl/wp-content/uploads/2019/01/618-cuna-cariola-x-vih-1.mp3
Recall that our country is among the 10 countries in the world with a greater increase in the presence of HIV in humans, an increase of 96% over the past eight years, according to the Public Health Institute.