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The crisis in major bookstores has reinvested the Brazilian publishing scene | Lights | Books



After the publication of two online bookstore networks in Brazil to benefit from the bankruptcy law, the Brazilian literary industry is moving through a "crucial moment" that requires "thinking" and "creativity" for "thinking about new actors" that allow composing announcing the scene the country, according to experts.

Whether for economic or cultural reasons, the sale of books in Brazil has never been an easy mission, but the publishing industry has achieved some stability and has experienced a "boom" in the last two decades, in line with the economic excellence accompanying the South American giant for years. .

But it turns out that the "dream" of consolidating Brazil as a world power has not materialized, although the "big companies" of the publishing sector continued to live under the "illusion" of "a country that has not been realized", has an interview with Efe publisher, Louise Schwartz , founder of Companhia das Letras, an associate of Random House Penguin.

"This is a crisis stemming from the difficulty of adapting big book companies in Brazil that did not come in. The Brazilian growth stopped, but the publishing market as a whole continues to live in that illusion of growth," Schwarz said.

In the past weeks, Saraiva and Cultura's bookstores, the two largest and most exclusive networks in the sector, have announced that they are accepting the bankruptcy law, as well as the closure of dozens of shops across the Brazilian territory.

These two groups are responsible for 40% of the turnover of major issuers in Brazil, according to Brazilian president chamber president Luis Antonio Toreli.

"The problem is that the business model of larger networks, which has become megastores, this model is very difficult to manage and darkens the main product, which is the book," says Torelli.

Given this "tragic" scenario, both Toreli and Schwartz agree that the Brazilian publishing industry, as an example of what happened in countries such as France, Spain, Germany or Argentina, should "be discovered" and to are betting on small bookstores as a business model "of the future".

And, contrary to the storm that hit the big Brazilian networks, the Simple Bookstore is struggling for survival backed by the premise of providing "unique and personalized" attention to its customers.

"The great differential of our business is that we offer a more specialized service and we manage to attend in a more attractive, attentive way, with more knowledge and greater dedication," said Felipe Faja, one of the partners in the store, with no marks, plates or larger praises "day after day" his clientele in a discreet house that is located on the street a few minutes from the symbolic Paulista Avenue.

Faya adds that, outside the "book as a product," there is a "historical reader crisis" in the country.

Thus, 40% of Brazilians who admit that they do not read often, must add a business model that will benefit large companies and will "stifle" small bookstores because the terms of purchase and the shipment are "not the same" for both.

"We understand that our business is in a crisis, it has always been and will continue to be in the future if the model of the book market has not changed, which is very perverse today with small bookstores," Faya emphasizes.

In the same line, another affiliate of a simple bookstore, Adalbert Ribeiro, sees in the books itself to return the "readers' crisis" and claims that the "commercial aspect" of bookstores must go along with their "social aspect".

A son of semi-literate parents and only one of his family studying university education, Ribeiro recalls the impact of the book on his career from when he began as an assistant at a store to the opening of his autonomous business.

"I am the only one in the family that went to university and a lot of it was because I started working in a bookstore, as an assistant, the bookstore had an effect on my life," he recalls.

For this reason, one of the motives of a simple bookstore is the constant demand balance between the commercial strategies of the company and the promotion of social actions and the promotion of reading.

"A tough task", but which, in his view, expresses the future: "The only way to train new readers is through the transformation of bookstores into cultural centers, at points of meetings" that interact with locals. EFE


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