There are few who are willing to pay more just for the idea that something is exclusive, a little and, therefore, a luxury. In fact, that's what the US store has used No money.
In fact, creating a website and an Instagram account was enough for a footwear company to hook up a social media group who decided to attend the inauguration of a non-existent new store. In addition, at least one has come to pay up to $ 640 (about 430 thousand Thousand Chilean pesos) for shoes that are really very cheap.
In CNN, they report that everything is part of a viral campaign that motivates the creation of a fake new luxury store called "Paleys", which was located in a shopping center in the city of Los Angeles. 80 supporters were invited for the grand opening, the shelves were filled with cheap painless shoes, prices were enlarged under the illusion of exclusivity, and the rest was a history of two days of false inauguration.
Among the influencers' comments, it was possible to catch stories about the "sophisticated" shoes presented at the store, and even claimed to pay up to $ 500 for shoes that did not actually exceed $ 19.99 (about $ 13,500).
In total, the store managed to sell 3 thousand dollars over the two days, but all the money was returned to the influencers. Even in Unprofitable, they allow those who lost their influence to stay with their shoes and pay them a small amount of attendance. And, obviously, the back of the company wins commercial to show their cheap shoes, also are fashionable.