The McDonald's fast food network began self-service at Santiago Airport. It is the starting point of the whole restructuring.
Every person is holy, and also every command McDonald's. It's not as easy as just looking for a combo with Big Mac and that's it.
We are all unique, so each order is different: add May, remove the sourdough, put the chips in the sandwich.
However, it is sometimes difficult to make the cashier understand exactly what you want, and you can have a hard time. Or you postpone the line trying to explain to the cashier that you are a vegetarian and that you are there to accompany your friends and that you can get bread with lettuce in May and nothing else.
Fortunately for everyone, McDonald's of the future makes this mission much easier and faster.
McDonald's future experience
The Chile brand announced the implementation of a new innovative user platform called "Experience of the Future", a new concept in the fast food industry.
In that way, it continues the Transformation and Modernization Transformation Plan initiated in 2017, which included an investment of $ 10m in the past 2 years, to be added to $ 12m in this 2019 for the implementation of this novelty system
The first time a new experience of the future is realized for the first time in Chile in the new restaurant that the company opened at the Santiago International Airport and will soon be implemented in 10 of its more than 80 restaurants in the country.
In addition, McDonalds announced it plans to generate 400 jobs during 2019 to give young people the opportunity to have the first formal work experience that allows them to develop in the workplace.
We did the test in a new place:
Especially my line of McDonald's is very rare (I do not want to share it to not judge me), so it was a pleasant experience that the interface of self-service machines will consider all the details in my order.
I was able to order exactly what I wanted without any problem.
They gave me my withdrawal, and a little later appeared on the screens of the store, so that I could go and look for it, armed to perfection.
Carlos Gonzalez, McDonald's executive director in Chile commented on the new system:
"We call the" Experience of the Future ", which will mean a more modern way of interacting with customers and we are confident that its implementation will not only allow us to continue to position Chile as a leader in the region."