Today, one of the worst evils that appears in the modern world is misinformation. Weapons used for centuries, but in today's highly technical time as we live, it has become a very powerful tool, as an example of the 2016 US presidential campaign. In fact, even the Spanish CNI points out that the most dangerous in the upcoming elections in April will be false news and misinformation.
Disinformation about vaccines
The main health organizations in the world, as it is The World Health Organization and US Centers for Disease Control and Prevention. UU., identified public announcements that, once confirmed, they proved to be "Fake and deceptive. If these ads related to vaccines appear on Facebook, we will take action against them. "
According to Facebook, if a group or site administrator publishes wrong information about vaccines, "we will exclude the whole group or recommendation page, We will reduce the distribution of these groups and pages in News Feed and search results, and we will reject ads that want to misinform. "
The social network believes in the benefits of providing people an additional context so that they can decide whether to read, share or participate in the talks for the information they see on Facebook. In this sense, "We are exploring the different ways to provide people with more accurate information from expert organizations on the vaccine on top search results. ", on pages dealing with the subject and invitations to associate interest groups related to vaccines.
Measures on Facebook against the disinformation of vaccines
- "We will reduce the classification (or level) of those groups and pages that spread disinformation for vaccines in news and search queries. These groups and pages will not be included in the recommendations or predictions when the user enters them in the search box. "
- "We will reject it all ads that include vaccine misinformation. We have also eliminated specific guidelines such as "vaccine disputes". With ad accounts that continue to violate our policies, we can take other measures such as disabling your ad. "
- "We will not display or recommend content that contains incorrect informationfor vaccines in the Instagram research bar or in the hashtag. "