One of the most popular research institutes in China, Sino has released a report on China smartphone data in 2018. The report shows that in the past year, OPPO and VIVO shipments helped companies rank first and second, respectively. At the same time, Huawei, Honor, Xiaomi and VIVO achieved remarkable growth in sales. However, the total sales volume of the Chinese smartphone market in the past year has been declining.
Regarding overall sales, APPO ranks first with 76.37 million units, but lower by 6 percent for a year; VIVO ranked second with sales of 74.64 million units, an increase of 3 percent over a one-year period; Huawei and Honor ranked third and fourth, with 64.90 million and 54.27 million units. At the same time, they achieved a two-digit increase of 29% and 13%, respectively. The apple ranks fifth in 52.7 million units, down 5 percent for a year; Xiaomi increased 7% year on year, in sixth place with 47.96 million units.
Regarding the overall sales trend, Huawei, Honor, Xiaomi and VIVO achieved an annual increase in sales, while APPO and Apple had a slight decline. Meizu, Samsung and Gionee experienced more than double-digit reductions from year to year. What's even more interesting is that the total sales of "Honor" phones exceeded Apple, with an increase of 13% annually, and this is the second fastest growth rate. But this should not be surprising, because last year, thanks to the GPU Turbo, the Kirin 980 and the ultra-clear 48MP camera, this brand got a good reputation. In addition, honor continues to use better technologies and is currently improving the look of its models. So, every reason is double-digit growth in 2019.
As for offline sales, OPPO and VIVO are in the top two, followed by Huawei, Apple and Honor. In addition, the sales volume of the market Xiaomi present on the market in 2018 exceeded 50%. However, due to the rapid growth of Huawei, Honor and VIVO, Xiaomi's position in the domestic ranking has not improved.