One of Nike's social media announcements drew attention not to the sportswear featured – but to the body's hair model.
The latest picture on her page "Nike Female Instagram" shows the model and singer Anastasia Enke, who represents her hand behind her head, revealing a small amount of the substrate.
Nike wrote the "Great Mood" post, but the comments reveal that some people were left unhappy after seeing fasting.
"It's disgusting." As you please, do not get me wrong. I'm happy that this woman is brave enough to go around so … but that's terrible. It's not cute, "read an Instagram comment.
Another sent: & # 39; & # 39; Why? You need to delete this tag … "
& # 39; & # 39; Women who encourage hair on the bosom, good luck finding a person who is accepting you with him & # 39; & # 39; & # 39; & # 39; announced another Instagram user.
The comments caused a furious counter response.
"It's time for us to stop pretending that women are born without fibers and smooth and remain in that way."
& # 39; & # 39; Why is it acceptable for men to have hair from the body, but not women? Stay strong girls! Love yourself as you are, "commented another Instagram user.
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Some suggested that Nike knew that opinion would attract attention.
Last year, the Just Do It campaign of the brand, starring NFL player Colin Kopernik, attracted controversy over knee movement.
But the company's CEO admitted that the campaign caused a "record-breaking" engagement and led sales.
& # 39; & # 39; Who is a creative and marketing team in Nike, who you just did, & # 39; & # 39; & # 39; & # 39; & # 39; announced an Instagram user.
It seems that Anastasia itself is not phased out by the comments.
On Thursday, she published an image of the article in the newspaper for the picture of her story from Instagram and remarked: "Wow, still dealing."
But discussions about what to be a woman continues to cause debate, as more and more big companies are trying to challenge gender norms.
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Last year, the Instagram post that shows the hairy lips of a model in the advertisement for Mac Lipstick caused a similar discussion.
& # 39; & # 39; These hairs on her upper lip require that they get stained, "commented one user on Instagram.
The US brand Billie razors received online support last year for an ad that claimed to be the first to have hairy women for 100 years.
On social media, many women applauded with their big window of hairy fingers, bosoms, monks and stomachs.
A campaign has recently been held to encourage women around the world to develop their hair on the bosom.
Yanuhawi founder, Laura Jackson (21), said the idea was invented after he brought out his own hair for performance.
"Although I felt relieved and more secure in myself, some people around me did not understand or did not agree why I did not shave," she said.