The tuna can be too stinky, reworked, and uncomfortable for Millenias, the new report says.
Millennials seem to choose yoga pants over jeans, and a warm sauce around Mayo. Now, it seems that they avoided the former leverage of American lunches – canned tuna. Although consumers ate less canned tuna in the last three decades, Millennials seem to buy even less than previous generations, Wall Street The newspaper reported. Only 32% of consumers between 18 and 34 years of age bought canned fish or shellfish, compared to 45% of those over 55 years old, according to the Mintel market research firm.
The three largest canned tuna companies – Starkist, Bumble Bee and Chicken of the Sea – still control 80% of the market, but sales have fallen by 42% since the 1980s, according to US Department of Agriculture data.
"Many people can not even open up," said Andy Metz, vice president of marketing and innovation for StarKist, for The newspaper.
Millennials have been charged with murdering major US institutions, including house ownership, costco and divorce.
However, the biggest changes may be in US speculation. Millennials seem to be moving away from the tuna for the same reasons that they gave up cereal and American cheese – they prefer to eat fresh and less processed foods.
Consumers also care about the strong tuna smell, according to The newspaper. Tuna's reputation took a hit from the 1980s, when it became associated with killing dolphins and unsustainable fishing practices, The newspaper reported.
Famous brands like Wild Planet Foods Inc. and Safe Catch Inc. – who advertise more sustainable fishing practices and better fish – have also become more popular in recent years.
Over the past few years, large tuna brands have begun to introduce new products designed to receive Millennials.
Starkist and Bumble Bee began offering meals, setting tuna packed with crackers at the counters at the supermarket. The Chicken Sea began to pack a tuna in glasses with a plastic fork.
And for Millennials who do not like it can open, Bumble Bee and Starkist also began to offer packages of tuna in flavors like Siracha and Hot Buffalo Style.