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Microsoft Cortana's Voice Assistant in certain markets



The end of January has come, it seems The Cortana application say hello to the Microsoft aide cemetery. At least poor clip there will be some company now.

It is according to a support article Microsoft announced this week, though only users in Australia, the UK and Canada can now expect to say goodbye to the voice assistant. The Microsoft website does not currently host such a message and is unsure whether Cortana application will continue to be available to Android and iOS users after the stated shutdown date, January 31. We have submitted to Microsoft for clarification on this issue.

"To make your personal digital assistant as useful as possible, we integrate Cortana into your Microsoft 365 productivity applications," the note said. "As part of this evolution, on January 31, 2020, we are ending support for the Cortana Android and iOS app on your market."

After that date, all reminders or lists that users currently have on the Cortana app can be accessed through Microsoft's free To Do app, which automatically syncs.

The move is not surprising. Microsoft is gradually shifting its focus to Cortana as an independent voice assistant. In January, CEO Satya Nedela Flat said the company no longer considers Cortana a competitor to the likes of Amazon's Alex or Google Assistant despite a massive bid to rebrand Voice Assistant in 2018. This time last year it also noted departure of Cortana's chief Javier Soltero, as Microsoft integrated the Voice Assistant from the company's research and research department into its Experience and Device team as more than a digital assistant.

Part of what made this pivot possible is the company's collaboration with another tech giant, Amazon. Microsoft welcomed his voice assistant Alexa to their products starting last year (and vice versa), in addition to opening their online and retail outlets to Amazon products like Echo and Echo dot. Voice Assistant also notes reduced role in Microsoft's entire ecosystem. Earlier this year, the company announced it would be disabling Cortana's help by default during certain installations of Windows 10. They later missed it from the search bar in its entirety.

Man, listening to Cortana gets her ax after barely five years of being so sad. Alexa, go ahead: Guess it.


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