I wrote a lot about the Galaxy Fold here. After a week with the device, I stayed with mixed feelings regardless of the whole current saga for display. TLDR; from this is the story of the first generation of a device that is full of promise, but still a little unnecessary and excessively priced.
Of course, the real reason we could not recommend the device is the high percentage of problems around the device. Samsung has issued several early units to reviewers and more devices have returned with broken screens. Samsung quickly minimized the problem, but ultimately apologized, issued early findings and released the return to an unknown date.
The "Fall" was to be released today, and by Monday, Samsung convinced us that it would hit that optimistic time frame. However, it is a fact that timing was always at stake. The device was officially presented at the February event. A week later, at the Mobile World Congress, the closest we got to the device was the other side of the display panel glass and the velvet rope. This is not exactly a complete trust in a product.
Later that day, Huawei gave us practical time with its (still unreliable) switching, Mate X. Granted, the time was limited and the representative flying over us all the time, but the ability to touch the device goes a long way.
For now, Samsung is locked in the government. The reviewers (included in themselves) returned the devices by order of the company. One week with the phone was always the plan, as Samsung probably plans to send it to additional reviewers. I doubt that all the delays have so far put the brakes on.
More importantly, Samsung convinced iFixit to pull a long stick that looked like the Fold screen as "alarmingly fragile." The article was replaced with a long note explaining the position of the site and the role of Samsung in the abolition:
We were provided by our galactic slope from a trusted partner. Samsung has asked through that partner that iFixit will remove its downtime. We do not have the obligation to remove our analysis, legal or otherwise. But, out of respect for this partner, whom we think is an ally in making devices more favorable, we choose to withdraw our story until we can buy Galaxy Fold in retail.
It's easy to understand why the piece angered Samsung, of course, but it's hard to imagine that it did many additional damages to an already problematic situation. We told the story, along with dozens of other sites. I personally found the insightful look of the product, as iFixit described a display that was not sufficiently reinforced and otherwise an impressive transmission system that did not allow dirt and scrap to fall behind the screen.
In fact, Samsung's "initial findings" were actually pretty good in accordance with iFixit:
The initial findings from checking the reported problems on the screen showed that they can be related to the influence of the upper and lower exposed areas of the hinge. There was an example when the substances found in the device affected the performance of the screen.
From the beginning, many were suspected of the product's ability to cope with stress in the real world without the presence of a Gorilla Glass image cover. Corning has already noticed that it works on such a flexible material, but Samsung did not seem very interested in waiting.
In retrospect, the process of bringing the technology to the market felt like a cautious, leisurely advancement, followed by a potentially carefree sprint of the last few meters before the final zone. While Samsung demonstrated the flexible display technology from CES 2011, no doubt, wall-writing is heading this year. Rooilly has already started with its own reference device, and a week after Fold's announcement, we've seen the above Huawei phone and TCL reference design. Xiaomi showed his own project at the same time, and leakage highlighted competition from companies like Motorola.
Samsung, it seems, wanted to be bad first on the market with a consumer device. It's a hindrance, but as we have already pointed out, Samsun is worse. This is not Galaxy Note 7 section two for two key reasons:
- The product does not officially ship, so these devices can be considered a kind of (very public) extended beta
- Nothing actually exploded, and the Fall was not banned from any airline
The wider issue, however, is twofold:
- What will this mean for Samsung
- What will this mean for brackets as a category
The answer, I think it's the same for both: not much. The phone and the category will live and die from consumer demand, and not from the mute unnecessary case from Samsung.
Huawei received a golden opportunity to show what can be done here (although current legal issues will make Mate X difficult to come to the US Although it's a good first vendor, it seems Samsung has a continuation in Remember how the master company pulled out The note after the smoke has cleared? The arrival of battery testing of eight points has turned the battery security from worry to function.
Of course, this will be a short-term decline from the company and the product. Consumers will be cautious, even after the company says it is preserving the original problems and consolidating the date of issue. If there is a great learning from the debugging note that can be applied here, companies may be too eager to say all clear. Remember, note 7 was subject to two reminders.
But, like Note 7, these early crashes are unlikely to affect the future of switching devices – or Samsung's end line.