The Black Friday Friday night outburst and Cyber Monday review increasingly fit into a big holiday shopping event as more customers buy items online and pick up brick shops and mortars.
Adobe Analytics announced on Saturday that more customers would shop for items they purchased online. This trend contributed to a record $ 6.22 billion spent online on Friday, nearly 24% last year.
But the fastest growing day for online shopping is Thanksgiving. Online sales on Thursday amounted to $ 3.7 billion, an increase of 28 percent last year.
It's a sign that retailers are merging online business with their physical stores, even when fewer people travel to those stores on Black Friday. Walmart, Kohl & Target are among the largest retailers that expand the number of stores where customers can purchase orders online.
See above: Black Friday United States v. Canada
Adobe said the $ 2.1 billion sale was made by customers on their smartphones. About a third of online black Friday sales were made by phones.
ShopperTrak, which follows the Black Friday movement, announced a 1.7% drop last Saturday. But the research firm predicts that eight of the ten busiest shopping days in the season will continue, with the help of the fact that this year there are four Saturdays in December before Christmas.