Genesis revealed the concept of "Mint", a small electric car made for the city, but focused on a luxury experience today at the New York Motor Show. Genesis calls Monet a "new typology of the vehicle" and says it offers an "innovative user experience".
There is no ongoing plan to bring a car to production.
It seems that the concept of mint is mostly designing, as we can best say.
The Genesis release is easy to specification, although they say the battery can be capable of 200 miles per charge and 350 kW for fast charging. On a small car, with a likely small battery lifting battery (maybe 50kWh for that kind of range from such a small car?), Charging from 350kW will surely put you back on the road very quickly.
But, as Genesis has no plans to bring the car into production, perhaps the specifications are not very important right now. Let's look at the design:
The vehicle has a small print, much like a compact hatchback, and not other sedans on Genesis. But with a low roof and a wide stance with big wheels and tires, it looks quite sporty. Also, there is no visible grid, revealing its electrical nature (and, of course, there is no exhaust valve).
It is a two-seater, small enough that Genesis has given up even the illusion of the rear back seat, instead of deciding on a large "police shelf" to put a very small amount of cargo. This cargo area, as it is, is accessed through a scissor-style door rather than a conventional opening.
The interior is almost completely covered with leather, and the windows are large around and above, probably creating the interior much more spacious than it is.
Genesis calls this "typology of the new vehicle", and beyond the strange doors of the doors, they are right. There are not many luxurious two-seater sports compact cars out there.
Genesis is the luxury Hyundai vehicle that has not yet produced electric vehicles. For a long time, they have been entering the market for electric vehicles, although we have not seen tougher plans for a real release of the vehicle.
Last year's NY Auto Show Hyundai showed the Genesis Essentia concept, and has since suggested that the car can be built in very limited numbers.
When we last reported an electric Genesis, the plans were supposed to have something "in 2021 with a range of 500 km (310 miles) after charging." This new concept of Moin does not seem to fit into that draft bill with a planned 200km range, and perhaps too small in size to be considered a standard sedan.
So, we are still waiting for confirmation of a real Genesis EV ready for production, which could be built in reasonable spaces in 2021. It's nice to see concepts, but it's important to get a tire on the road.
Beyond Genesis, Hyundai already has several electric cars in its stable, with the Hyundai Ioniq Electric and the newly-released Kona EV.
Hyundai also shares technology with Kia, and both companies are partial owners of each other. Through this partnership, they also produce Kia Niro EV and Kia Soul EV.
So, there are some good EVs coming from a Korean manufacturer (s), but this is different that is now available in that it is more luxuriously focused. Although, it is still a concept.
As always, our takeover of concept cars is: do it already.
We want to see exciting concept cars, we want to see that cars imagine what can happen in the future, and we want the concepts to become more and more EV-centric and move away from gasoline, showing that the industry knows EVS are more exciting and that EVS is the direction of what is happening. That is excellent. Get people excited about things to be excited about.
But for more than a decade, I've been seeing concepts for electric cars. They always "contemplate the intention of production" and these concepts "mean a change to electrification" for car manufacturers. But, here we are and where is this change? Most car manufacturers still sell about 1% of their cars as EV models.
Hyundai and Kia together have zero electric models. Their multi-engine models are quite competent, but so far they have not produced cars that are designed as electrical from the country and do not sell any EVs nationally, but focus only on California and perhaps on several other ZEV countries.
So every take on this vehicle should have that in mind. This is a concept car, without a production intention, from a company that, like many others, claims to be "switching" to an electrical strategy, but continues to lobby against EVS and still does not produce anything, except machines for compliance. Although we at Electrek liked Ioniq EV and Kia Niro EV, both of these cars were sold only in the CARB / ZEV countries, and both were reworked on a gas vehicle platform. This is not how you signify a serious change in EVs.
We welcome serious change in EV. We welcome brave new concepts, we welcome the big changes in the strategy that will help our society to adapt to new technologies and to respond to climate change problems. We, however, do not like dressing up the windows. Stop tugging with cars that will never be made. Start decisions them. EVS are not the future, they are present. We are tired of waiting.
Now, it's out of the way, let's get to our download of the right concept.
The Genesis Mint concept looks like an interesting new direction for taking cars.
Mint looks sporty, it must be fun to drive, it will certainly be effective, and does not save on luxury. As a person who wants small cars (at all costs), I could be tempted to love one of these – just as I've been tempted by the Mercedes EQA concept we saw a year and a half ago (and since then I've heard very little).
While small city hatchbacks may not be particularly popular in the United States, they are popular in other regions. And perhaps the reason that the US does not like is because of their perceived nature, because most hatchbacks are designed as small inexpensive econoboxes. The American luxury buyer believes that size is an important measure, and big cars not only sell well, but also give premiums for prices.
So, we are not sure how successful this car will have on the market, especially in the United States, because of the previously mentioned prejudices against small cars here. But if it succeeds anywhere in this country, a large city with a lot of wealth, like New York, maybe that place. And Asian car makers managed to bring small cars to the US and sell them well here in the past, in times of change in the automotive industry – see how Honda and Toyota revolutionized the industry in the 70s with their small cars. So it might be possible for this car to do well here, but many factors are likely to need to be adjusted to do the job.
On the contrary, since the concept of Essentia last year was sufficiently accepted, Genesis said it could lead it to production in a small number, perhaps it could receive the same treatment.
But, most often, we want to see that something comes from that electric platform we heard two years ago. And we want to see it on the road, in all 50 countries. And we want to see him soon. Therefore, Genesis, let us have it.
Or may just continue to lose Tesla's market. Your choice.
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