Manufacturers of luxury or sports cars have started a rather risky game that may prevent them from keeping their cars exclusive. The reason for this is their decision to enter a new segment – the SUV model.
Opinion of the analytical company JATO Dynamics, which shows relevant examples. Characters such as Ferrari, Aston Martin, Bentley, Lamborghini and Rolls-Royce are turning away from the cars they have made so far and making them so popular. The Lamborghini are two-seater super cars, with Aston Martin – fast fortune tellers and Rolls-Royce – large and luxurious sedans.
The purpose of these companies is clear – to increase sales worldwide and they are mostly subordinated to the largest market – China. Continent Europe, however, is still important for manufacturers of luxury and sports cars, which results from statistical data. In the first 8 months of 2019. Aston Martin, Bentley, McLaren, Ferrari, Lamborghini and Rolls-Royce's European sales increased by 11%, or about 11,000 units more than in the same period in 2017.
Of these 11,000 units around 8,500 are sports cars and 1,200 SUVs (mainly Bentley Bentayga with sales of 1087). The contribution of sedans is minimal, show statistics, pointing to something else – Aston Martin is a luxury brand most dependent on the European market. Thanks to this, 53% of sales is on this continent. After him Ferrari with 41%, Bentley – 35%, McLaren – 33%, Lamborghini – 26% and Rolls-Royce – 22%.
So far, the number of SUVs of these brands is rather symbolic, but it will continue to grow. Lamborghini is just starting to sell Urus, and Rolls-Royce will start selling Cullinan at the end of the year. In 2019, Aston Martin will release his DBX and Ferrari Purosangue in 2022. Even Bugatti suggested that he is preparing an SUV to intervene in the fight for rich customers.
Only McLaren is out of the way, and the company says it's not their "car type". But the rest is not worried about SUV models, which should significantly increase sales. In Ferrari until recently, there was a limit of 7,000 cars a year, but in 2017 it was exceeded by 1 400 units. According to experts, the release of Purosangue will lead to 14,000 sales a year.
In Lamborghini, the situation is similar – now the car sells around 3,500-4,000 units a year, but thanks to Urus this number will double in 2019. Then, according to experts, the company will exceed 10,000 sales annually. Aston Martin also relies heavily on DBX, aiming to sell 14,000 cars a year in 2021. Now they have just over 6,000.
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