Apple announced yesterday (29th) that it will reduce iPhone prices in some countries. In an interview with Reuters, Company chairman Tim Cook predicted the breakthrough when he talked about reduced sales in some countries where currency fluctuations have increased smartphone prices over the past year.
"When you look at foreign currencies, then, especially for those markets that have been weakened over the last year, increases [nos preços do iPhone] were obviously bigger, "he said.
"And when we arrived in January and we assessed the macroeconomic situation in some of these markets, we decided to go back to something in proportion to what our local prices were a year ago, hoping to help sell in those regions," Cook added .
That is, Apple has to include at least part of the exchange rate variations to increase its sales in some countries, thus offering cheaper iPhones. The company did not reveal, however, which locations would benefit from the drop, how much the average price of the smartphone should fall or which models will be taken into account.
Will Brazil be on the list?
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