The Amazon region represented by AKTO lost the dispute of more than seven years against Amazon by the dominant "mazon" internet network.
Icán, a global organization that designates web addresses and numbers, made a final decision in favor of the US retailer on Friday (17).
"The board believes that the proposal from the Amazon corporation was acceptable on April 17, 2019, and therefore committed itself that the president and CEO of ICANN will continue to process the applications .AMAZON," he says.
A called first-level domain, .amazon (similar to ". Com", ".org" or ".shop", for example). was the subject of a dispute between the company and the eight South American countries that share Amazon.
On the one hand, the company defended the commercial interest in linking the domain with its brand to the Internet. This will have the power to create, for example, an address called "kindle.amazon".
On the other hand, ACTO pleaded for a common model for managing the name to ensure the cultural sovereignty of peoples in the regions. But the impact, according to Itamarat, was also commercial.
"We can even agree that Amazon will not want to use" acai.amazon " [açaí], but has a semantic area related to tourism. What does "Hotel.amazon" mean? It seems to be a company or official location of the Amazon region? Our industry would be in a disadvantage, "said Ambassador Achilles Saloor Neto, one of those responsible for articulation in the Foreign Ministry, in a recent interview with Sheet.
In the past few weeks, Amazon has crushed Icán for a definition.
The decision of this Friday determines that the US retailer meets its obligations not to cause harm to ACTO countries.
"The board thanked ACTO, ACTO member countries and Amazon Corporation for its time and efforts to reach a mutually acceptable solution to this issue," he said.
Icak sets out some requirements for the company. For example, it can not use terms that have a primary and recognizable meaning for the culture and heritage of the Amazon region. It should also announce the appointment of an open public interest for proposals of 30 days.