Friday , June 18 2021

Proximus comes on board the Volvo and BMW

With the acquisition of the French Mediamobile, the operator will provide real-time traffic information to navigation systems of various car manufacturers.

Accelerator for Be-Mobile. The Proximus subsidiary company specializes in intelligent mobility actually he just announced Friday acquisition of all shares of the French partner Mediamobilethe subsidiary of the TDF infrastructure operator itself (for "TeleDiffusion de France", an entity born in the mid-1970s as part of the establishment of the ORTF).

If the number of operations has not been filtered, this is an important change for Ghent, which allows it to increase its geographical presence in France, Germany, Poland and the Scandinavian countries – regions where it was not active until then – but also especially get information on real-time traffic information for car manufacturers' navigation systems Renault, BMW, Volvo, Toyota or Volkswagen.

Ambition? Become a European leader in intelligent mobility

Ultimately, this goal was achieved through this operation? In order to become a leader on the European market in everything related to intelligent mobility solutions, which should acquire the acquisition of the French, inflating in the teams awake about 40 people.

To do this, Be-Mobile hears "act as an intermediary between road managers (cities, motorway network managers … NDLR) on the one hand, as well as car manufacturers and other mobility service providers (Waze, Google Maps … editor notes) the other"says Jan Cools, general director and founder of the company, which is now a subsidiary of Proximus, the majority shareholder (61.02% of shares) of the company since March 2016. Of course,"we want combine and centralize data currently owned by infrastructure managers to transfer them directly to vehicles".

This can happen, for example, in the case of live communication between variable panels to limit the maximum speed of traffic as needed, as well as recommendations of the application or navigation system that slow down Movement up the stopwatch a bit, and therefore to minimize it, and even who knows to avoid it, if everyone followed the letter to the speed that is recommended on his journey.

But it goes even further. "If so far Google Maps has been driving drivers around the world, including small streets near schools where it may not want to have vehicles in the future as a city, one can imagine that there is a link between road managers and related vehicles to simplify these areasFrom there, if the vehicle still wants to go, we can ask him to pay a certain amount using a dynamic toll."

In short, Be-Mobile intends to position itself as a bridge builder in a growing nichee. Why? "Because cities and companies are now more dependent on mobility, due to the huge increase in the number of traffic jams in recent years."Size problem, but temporary because"one day we will reach the world without a hat. Thanks to technology. I'm sure about that. However, it will not happen overnight. It will have to go through the connectivity of all vehicles, autonomous vehicles, common mobility and multimodality".

Somewhat unknown, including Belgium, Be-Mobile is not a downweight in the occupied nicheFounded in 2006, the Melle company in East Flanders has reached a turnover of last year.from 26 to 27 million euros"- when the French Mediamobile turns over EUR 14 million in the same period, according to our estimates.

Auto, traffic, smart parking lots …

With a team of 145 people so far it comes in equal parts of the three activities, which are: automotive, first, through systems (car manufacturers) and navigation applications (In particular in the case of Touring Mobilis or Flitsmeister in the Netherlands), then traffic management and intelligent parking, and finally managing dynamic road tolls (in the case of heavy goods vehicles in Belgium and Germany) and fleets.

In a few numbers, for example, intelligent car parkings (automatically detecting whether the user stays longer than expected to drop or run someone) counts in 14 cities, thanks to 2000 sensors, supplemented by just over 200,000 parking spaces, payable by SMS at 4411 or through an application with the same name, in sixty cities. The situation in constant evolution, as in traffic management, where "We connect over 1000 traffic lights in the Netherlands to integrate green and red lights directly with the Dutch navigation desk", congratulates Jan Cools.

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