This choice is based on the observation that this sector is "QualityIn Wallonia, with "Optimal traceability", All funds that must be put forward, says Awex CEO, Pascale Delcomminette.
However, the trend in Belgium and neighboring countries is a reduction in the consumption of meat, in order from 2 to 3% per year.
While Valon cultivation is primarily oriented to the domestic market, it also exports and its exports increase by an average of 3.2% per year between 2014 and 2017. But one of the stakes is to go further. Currency sales remain limited to neighboring countries: 99.9% of the exports of Walton beef is intended for EU countries. "We need to focus more on exports to the Gulf, Middle East and Middle East countries, which see an increase in meat consumptionSays Pascale Delmante, recalling the importance of the Halal certification when this market is "950 million potential consumers".
Broadly, the Avex action program will include 158 commercial promotional and durable activities in 2019, as well as in 2018. This program covers 35 sectors and 79 whole countries. Once again, the main theme of this program will be the geographical and sector diversification of Wallonia exports, of which 67% are still in the countries of the Eurozone.