Sunday , April 11 2021

Microsoft will continue to invest "aggressively" in Xbox

Those of you who are accustomed to following the financial issue of major technology companies know that together with every annual or quarterly result is accompanied by text, or sometimes in a live presentation in which the company's CEO is usually evaluated, explain your future plans and accept questions about it. Microsoft is no exception, and for some parts we see how the big M refers to its division of games as a "strategic" branch of the company.

Every Xbox fan knows that this is not always the case, especially during the last phase of Ballmer and the beginnings of Nadal's command. The Xbox came to take the position among the company's priorities, as we succeeded in the second half of 2017. Investments slowly grow, and more in an industry that lasts for years to get a product on the market, but Microsoft is investing in its game division and plans to continue in an "aggressive" way.

More content, infrastructure and community

The big challenge for Microsoft in the coming months is to successfully land in the field of streaming games, and also present a new console that will take away the bad taste of the mouths of the early days of the Xbox One. For this, a great payment, but in Redmond believe that the investment will come a big profit. So says the presentation of the financial results revealed yesterday:

We invest in content, community and the cloud to try to take advantage of the great opportunity offered by games. Our growing game Password Subscription service is expanding our horizons, driven by our growing first-party content portfolio as well. As we approach by 2020, we will see an excellent opportunity for sustainable growth and we will continue to invest aggressively in games.

In order to get an idea, with an increase in investment in games of only 8% last year, Xbox Game Studios has expanded its workforce enormously, and spending on advertising and marketing has grown exponentially. It is not guaranteed that new studies will be presented at E3, but sooner or later new or existing teams will join the Xbox family.

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