The company, founded by Mark Zuckerberg, joined the fight against anti-vaccinated movements: Facebook will no longer share false or misleading information about vaccination in its networks. The announcement came in response to the controversy that sparked the dissemination of groups that discouraged vaccination, contrary to the World Health Organization (WHO) warning to multiply the disease contained in the vaccines.
"We are working to combat misinformation about vaccines that exist on Facebook and by reducing its distribution and providing people with authoritative information on the subject," the company said in a statement signed by Global Policy Management's vice president, Monica. Bickert.
Facebook and Instagram will take a series of measures to prevent the spread of these fraudulent data. Among them, they will reduce the classification of the groups that share the wrong information about vaccines so that they do not appear in food news and will remove these groups from the recommendations and auto predictions of the search engines.
"We will reject all ads that include vaccine misinformation." We also eliminated specific guidelines such as "vaccine disputes." With advertising bills that continue to violate our policies, we can take other measures such as disabling your ad account, "they explained.
The new vaccine policy will also apply to Instagram. The network will not show content misinformation about vaccines in the Instagram browser bar or in the hashtag. "We are exploring different ways to share educational information on this topic when people collide with the wrong information," the statement added.
Facebook bases its decision on various warnings made by organizations such as WHO and the US Centers for Disease Control and Prevention that have identified publications with false and misleading information. "If these vaccine related announcements appear on Facebook, we will take action against them," they noted from the company.
According to the clarified, the social network will try to add vaccine searches, contextual information so that users "can decide whether to read, share or participate in conversations about the information they see." It will do so, for example, by prioritizing the information provided by "vaccine expert organizations" at the top of the results of related searches.